The Challenge
Despite a growing demand for serious firearms training in Southern California, high-caliber events featuring nationally recognized experts are rare — especially ones that combine tactical training, legal education, and community building under one roof.
Gun Owners Radio set out to change that.
We aimed to launch a high-value, live event featuring Massad Ayoob, one of the most respected voices in armed self-defense and use-of-force law — but we faced three major hurdles:
Zero precedent for a local Massad-led event in this market.
Limited timeline and promotional window.
Need to deliver both deep educational value and a flawless event experience.
The 1791 Group Solution
As the executive producer behind Gun Owners Radio, 1791 Group led the planning, branding, and execution of the MAStering Self Defense event — turning a niche training concept into a sold-out, reputation-building experience for the regional 2A community.
Our Key Moves:
Event Strategy & Planning
Structured the event format, curriculum, and logistics in partnership with Massad Ayoob and his team.
Marketing & Promotion
Built the event brand (MAStering Self Defense) with strong visual identity and messaging.
Deployed multi-channel promotion across email, social media, YouTube, and partner networks.
Leveraged Gun Owners Radio’s media reach to create buzz and drive targeted registrations.
Community & Partner Engagement
Tapped into the GOR listener base and partner organizations (SDCGO, Local Southern California Community, etc.).
Offered priority access and early-bird perks for community members and past attendees.
Operational Execution
Managed ticketing, venue coordination, materials, speaker support, and on-site logistics.
Captured media and testimonials for post-event content and sponsor use.
Results
Sold out the event, with strong attendance from CCW holders, instructors, law enforcement, and first-time defenders.
Reinforced Gun Owners Radio’s position as a serious platform for firearms education and advocacy.
Generated high-value post-event content, testimonials, and audience goodwill.
Opened doors for future collaborations with Massad Ayoob and other high-profile trainers.
Key Takeaway
Great events don’t just inform — they activate.
By bringing Massad Ayoob to Southern California for MAStering Self Defense, we didn’t just host another training — we delivered an elite experience that elevated our audience, our brand, and our influence.
At 1791 Group, we specialize in creating moments that move the needle — for your community, your mission, and your business.